Wednesday, January 18, 2012

Xfinity Conducting Search to Fill “The Ultimate Sports Social Media Job

Consumers can win the job of their dreams and represent Xfinity behind-the-scenes at the biggest sporting events across the country in 2012
Xfinity is launching a nationwide contest to hire an individual who will serve as the voice of Xfinity in the sports social media space and go behind-the-scenes at the biggest sporting events across the country, delivering exclusive content and insights for fans.

The contest, entitled “Xfinity Presents: The Ultimate Sports Social Media Job”, runs from January 9 through March 14th in search of the next sports social media star.

The winner will receive a one-year salary and will be responsible for sharing content and insights via the @XFINITYSports Twitter handle on a continual basis, reporting live from premier sporting events throughout 2012, and educating and engaging avid sports fans in social media communities. In addition to live event access, the winner will also receive all the electronics for the ultimate sports pad, including televisions, home audio/video equipment, etc.

From January 9 – February 3, consumers can log on to and then go to the “Xfinity Presents: The Ultimate Sports Social Media Job” contest tab to submit video between 30 seconds and two minutes in length explaining why they should be selected as the sports social media voice of Xfinity based on their sports knowledge, social media expertise, personality, and passion for Comcast products and services.

The top 100 video submissions will be featured on the Ultimate Sports Social Media Job contest tab located on the for fans to vote on from February 6-19. The five entrants with the most votes will advance to advance to the final round of the contest where they will cover one of five premier sports events the weekend of March 8-11. 

The five (5) finalist experiences are tentatively scheduled for:
·         The NASCAR Sprint Cup Race at Las Vegas Motor Speedway (NASCAR)
·         The WGC Cadillac Championship at Doral (PGA)
·         A Major League Baseball Spring Training Game (MLB)
·         The Washington Capitals @ Boston Bruins (NHL)
·         The Indiana Pacers @ Miami Heat (NBA)

Each candidate will receive access typically granted to event personnel, athletes and media and be asked to chronicle their live experiences behind-the-scenes with tweets, video uploads, and short posts that will be featured on the Xfinity Facebook contest tab as well as their own social media channels.

Following that weekend, a panel of celebrity judges will evaluate each performance and announce the winner of “Xfinity Presents: The Ultimate Sports Social Media Job” contest on Wednesday, March 14th.

·         Contest Execution:  January 9, 2012 – February 3, 2012
·         Fan Voting (to select a Top 5):  February 6, 2012 – February 19, 2012
·         (5) Finalist Auditions / Experiences:  March 8, 2012 – March 11, 2012
·         Winner Selected:  March 14, 2012

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